Category Archives: Digital Concept and Strategy Unit

This is interesting to bear in mind – the physical aspect of beauty and looking at experience. How would this look in the future? https://www.dalziel-pow.com/news/physical-retail-matters-for-beauty-brands ‘Many brands are also embracing technology to enhance their spaces and bring customers new experiences. … Continue reading →

In order to attempt to organise my research, I have categorised it into; Conceptual research, Audience, Market Research, Technical Research and Digital Strategy Planning. This helped me organise my thoughts further and helped me identify gaps in my research.

Andrew Tollinton gave an inspiring webinar about how to give a pitch, as this is one of the outcomes of this unit, I was very interested to learn this technique. Andrew made a few interesting points in terms of pitching … Continue reading →

Carrie suggested I look at companies and physical beauty stores who are exploring ways of integrating technology and science into fashion and beauty. They recently launched a Campaign entitled ‘The New Order’ which reimagines what shopping, style and the department … Continue reading →

My first tutorial with Carrie was really enlightening, I liked speaking to someone with no preconceived ideas of who I am or what I do. It made me realise I need to understand my market, Carrie said that at the … Continue reading →

My main themes are still cemented in the future of identity, focusing on beauty, I have recognised that my strength lies in speculative media production which works perfectly with the current Covid-19 situation, allowing me time to develop the narrative … Continue reading →

Patricia van der Akker. who are you? what are your strengths and talents? whats your niche? what do you do best? Creative thinker, Speculative thinker, Incorporating social themes into fashion media. Branding, Organised, Team Player, Passionate, Conceptual Fashion, Researching, Styling. … Continue reading →

This talk gave an interesting insight into the ethics that could potentially be involved in branding and how to contextualise within the masters project (branding and ethics need to be considered!) The audience plays a big role in branding. Also … Continue reading →

How do filmmakers distort our world but don’t distort reality to the point where it becomes unfamiliar? This is a question that has been playing on my mind as I develop my concepts and explore how to explore the future … Continue reading →