Category Archives: Digital Concept and Strategy Unit

Mixed reality understands our space far more than AR. Discussing operations in real time – advantage of a headset. Mixed reality – 3D depth, spacial mapping, hand tracking, build hand gestures/interactions – much more immersive. AR – accessibility – billions … Continue reading →

I felt much more confident and prepared talking to Carrie during this tutorial, I talked her through how I had split my research into categories as she had suggested and how I aimed to finish my first draft of the … Continue reading →

I have been developing my concepts around the future of beauty and digitalised spas so this Japanese Virtual Hot Springs experience really stood out to me. Again I am questioning what is lost by this shift and what is gained? … Continue reading →

I have been analysing LS:N Global, which is an insights platform for brands to identify emerging trends. They recently previewed their health and wellness insight reports as well as their beauty reports. Although I can’t see the reports themselves as … Continue reading →

In an attempt to explore how covid-19 has influenced societal trends, I attended The Future Laboratory’s webinar where they identified rises in certain societal patterns and what that means for brands. I love this way of thinking and it is … Continue reading →

Specific – YES, my proposal is clear and explains the journey (past, present and future) of the project. Measurable – YES, I have set a clear objective of creating five ad campaigns utilising the latest technology and exploring speculative concepts. … Continue reading →

Recently I have been looking at the work of lots of agencies to see their ways of working and ways of operationalising speculative design. It was very inspiring to listen to various experts talk about how they imagine the future … Continue reading →

After having a tutorial through the DLL (which I have been doing lots in an attempt to improve my self-efficiency) on how to create a model through the photogrammetry technique, I made a legible model of my cat. Although still … Continue reading →

I felt much more prepared for this tutorial as I had completed the Creative Attributes Framework and identified that I need to better my communication skills. Vicky suggested I look into the beauty industry and issues surrounding privacy in Korea … Continue reading →

I have been so interested in these types of ‘how to’ videos and I recognised that they were becoming a trend in the category of ‘user generated content’. Not just experts and virtual consultants post these videos – regular people … Continue reading →