Category Archives: Digital Concept and Strategy Unit

In a teleshopping inspired style of selling, playing on the idea of buying a product which will make you better (hence, winner winner). The product for sale is DNA altering tablets, referencing the speculation of the rise in at home … Continue reading →

How would I create this? Photogrammetry? This campaign is for a ‘microbiome self-portrait’ which is personalised and responsive to your own needs. Inspired by the concept that physical health is becoming equated with beauty, the physical representation of health is … Continue reading →

Use Spark AR to create filters to overlay? An androgynous model, representative of the rise in gender fluidity, will address the camera and showcase their skincare routine. Looking at gestures and ways of communicating without handsets etc. As a result … Continue reading →

REF – 3:28: A virtual spa experience / digital health and wellness day spa. Reacting to the ever increasing pace of society, using a combination of ancient wellbeing practices with digital advancements. Taking into account emotional wellbeing, optimised routines, algorithmic … Continue reading →

Technology is changing the way we do everything at breathtaking speed, and the spa experience is no exception. But tech is not the only thing effecting change in the industry. Shifts towards mindfulness and a focus on personal “wellness” outside … Continue reading →

Audio ads The power of sound – Sound logos, podcast advertising, personalised ads in navigation apps. As for podcast advertising, in particular, the market is already maturing Reaching the target audience in the right context is easier if your story … Continue reading →

Rig at University. Software (metashape, blender, unity3d, unreal, displayland app, maya, rhino, meshmixer) Don’t use zoom when taking the images, doesn’t work with reflective surfaces, even lighting is best. Blenderguru donut tutorial. Can use tracking points to ‘trick’ software into … Continue reading →

In an attempt to understand the scientific capabilities of my concept for the physical representation of a microbiome, I constructed an unstructured interview with a biomedical expert and ran my idea past her. I established that through ingesting something I … Continue reading →

I have bitten the bullet and sent out a collaborative email today as I feel that my ideas are strong enough now. I saw this 3D artist months ago and feel his work would be perfect for the immersive digitalised … Continue reading →