Category Archives: Digital Concept and Strategy Unit

As a way to communicate my ideas to my collaborators and during my pitch, I composed some imagery and quick collage plans for the Digital Spa.

Who? Myself and my collaborators, addressing societal anxiety. What? A series of speculative advertising campaigns. Where? Photogrammetry studio, regular studio, Moseley Road baths, virtual world. Why? Speculate on the future of beauty / society / science / technology. Answer questions. … Continue reading →

As I have been focusing on developing my collaborative network and particularly looking at creatives outside of London, I found a designer who has been developing moulding techniques for clothing based on skin. This really ties in with my concept … Continue reading →

In terms of consumption, I think this is a very important aspect to consider. As I’m no longer doing ad campaigns, I’m doing a short film which follows the ‘user’ of my digital spa around as they experience it, this … Continue reading →

As I am developing the script and content for the campaigns, I have began to develop visual plans. For the Digital Spa campaign, I want to create a variety of virtual scenes inspired by doctors offices and spas as well … Continue reading →

Rosie’s work is in collaboration with a microbiologist and she calls it ‘probiotic clothing’. I have reached out and am waiting for a response. https://www.instagram.com/rosiebrdhd/

Playing on the idea of rebirth, this technology will provide the user with a brand new skin which needs to be updated every 25 years. Utilising regenerative DNA properties extracted from lizards and coated with a blue light protector and … Continue reading →

After my tutorial with Vicky this week where she reminded me that I would need proof of practical experimentation and be able to pitch why I am choosing to use the software, I was slightly panicked. I had overlooked this … Continue reading →

Studio Transcendent partnered with AppliedVR to create a guided relaxation experience that has proven to reduce perceived anxiety by 60% in a medical setting. And VR is already being used as an alternative to drugs and medication for pain and … Continue reading →

I talked Vicky through my progress and clarified a few questions I had about what was needed for the pitch in terms of visualisation and experiments. Sh advised that I am essentially selling my idea and need to justify why … Continue reading →