Category Archives: Digital Concept and Strategy Unit

I am continuing to use the metaphor of a spa as this seems most successful in encompassing multiple themes in one relatable material environment. Futurist James Canton speculated on a future spa which included “Botox treatment…cancer cells treatment… a great … Continue reading →

I have come to ask myself this question whilst composing my proposal and defining my methodology. I am examining Phenomenology and Ethnography and whilst deciding which approach is more suitable (or if a mixed-method approach would work/ is possible), I … Continue reading →

It is interesting to see more and more of these virtual experiences popping up – particularly natural environments famed for their picturesque beauty. What is lost by this virtual experience and what is gained? https://www.vogue.fr/lifestyle-en/galerie/why-you-should-visit-the-lavender-museum-in-provence-france

The main difference between ethnography and phenomenology is that ethnography focuses on the collective experiences of a community whereas phenomenology focuses on the individual experiences of individuals. Phenomenology is based on the idea that there may be multiple ways of … Continue reading →

After my tutorial with Itai yesterday, I was slightly unsure as to what my output was going to be. So I was grateful to have another tutorial organised with Carrie to talk through my thoughts. I explained that I had … Continue reading →

I am attempting to refine and re-focus my ideas after my tutorial with Itai. I have now decided that the small trend reports I have been conducting would be really interesting if developed further and will a practical outcome linked. … Continue reading →

My tutorial with Itai was very helpful and has provided me with some tools and steps to push my project further, beyond a superficial and general speculation of beauty. He pointed out that my themes and the terms I used … Continue reading →

After thinking through the points Itai raised, I realised that the terminology ‘advertisements’ is not suitable for my project. I haven’t really been too focused on advertising techniques anyway and don’t want to become preoccupied with cosmetic science or product … Continue reading →

This article about mixed reality and storytelling inspired my outcome, I find virtual reality too gimmicky so it would be interesting to look at mixed reality in a speculative way. https://www.theguardian.com/games/2019/may/02/vr-mixed-reality-storytelling-sundance-festival-new-frontier-narratives What will storytelling look like in 20 years? Will … Continue reading →

As I am developing the visual plans for my shoots, I wanted to revisit my initial experimentation. This studio shoot was exploring technology and the construction of identity online, whilst referencing renaissance imagery and poses. This is something I will … Continue reading →