Category Archives: Digital Concept and Strategy Unit
Coding Overview – Interviews.
I did some more coding of my interviews for the purpose of my thesis and expanded on the table of master themes I created with them last month. This will be an appendix in my thesis.
Turning Research Question into a title.
Now that my research question is more focused, I am working on turning it into a title. My research question is: How are Gen Z performing Self through smartphone facilitated Phygital experiences? The topics I explore are: Phygital experiences: Self … Continue reading
Aspect ratio and specs for video on Social Media sites.
Following on from affect theory and ways digital media is consumed and the line between physical body and virtual media, I have began to think about how these campaigns could be consumed, It is very important to be aware of … Continue reading
Synopsis and Next Steps.
Dual perspective film, observing the ‘user’ of the digital spa from the third person. Parallel to this, is the first-person perspective of what the user sees – virtual elements of the spa. The Spa is set in a drained Victorian … Continue reading
SWOT analysis of proposed outcome.
STRENGTHS – Can use the internet to conduct research and interviews, my work is heavy in theory as it is a practice-based research project therefore I can still explore the research questions to their full advantage. I have just under … Continue reading
Contingency Plan / Social Media Strategy.
In terms of the practical outcome of my work, I have devised a contingency plan which coincides with a social media strategy in case Covid-19 restrictions don’t allow for the physical shooting of my film. This involves elevating the virtual … Continue reading
Set and styling ideas.
Element of ‘the other’ for example: we will see a hand holding a spray bottle to apply serum to the users face etc. Continuing on the theme of the other, multiple versions of the user will fill the viewing platform … Continue reading
Who will be the ‘user’ of the digital spa? Character in the film.
This project started with the idea of creating a visual album for a female artist, although this has developed and deviated away from this, now I have started to plan the logistics of my film, I think it would be … Continue reading
Establishing my USP.
After my tutorial with Vicky, I realised that I need to further establish my unique selling point. At the moment, I think my unique selling point is the strategic/ foresight aspect I have been developing as well as exploring the … Continue reading