Author Archives: Rosemary Coffey

I’ve been writing up my ethnographic observations and have been conducting cluster analysis on the findings, where I identify various trends and compare these to literary findings and other aspects of my methodology. A big thing that came out of … Continue reading →

Through this project and particularly during the early refining stages of constructing my research question, I came to the realisation that defining the language and terminology I use helps me focus and develop a framework of further questions and areas of research. As a fashion media … Continue reading →

I recently realised that I was using the terms digital and virtual interchangeably, which is wrong. Whilst I am speaking about digital, virtual is also of relevance as the term is actually about the lack of materiality that something existing … Continue reading →

As my focus has recently become centred on community and experiences, I have been analysing future societies to help understand my audience . Call for transparency and greater authenticity in terms of branding. People want to know where things are … Continue reading →

Now that I have a definitive way of creating the soundscape for the film and have established that the solidified script will develop alongside the interviews, I feel it is time to further refine and focus this project. The project’s … Continue reading →

My first tutorial after summer break was with Lucy and I was very interested to see what she thought of the project development. I showed her that my main research question had changed slightly and was now “How is identity … Continue reading →

I conducted some further experimentation with the Playtronica device, set in a field so that I could capture natural sounds and motion as well as the ones created by the Playtronica and our bodies. I am learning how to use … Continue reading →

Now that I have my script constructed and I have established my methodology for the project which is now underway, I realised I haven’t yet specifically looked into how I will analyse the findings. I’ve now read lots of papers … Continue reading →

I have completed the first draft of my script, I will run it by the group in the first tutorial back and then I can create the visual shot list and work on the marketing plans. The soundscape has been … Continue reading →

A primarily online movement challenging notions of audience and consumption, driven by social media itself, is the phenomenon of streetwear (Rajendran,2012). The pioneers of this movement have developed an entirely new strategy within the realms of commerce which arguably rivals … Continue reading →