The whole spectrum of how we’re using social media is about to see a huge shift. Social media is no longer being used for its original purpose, which was to interact with peers. It’s also likely a response to the fact that users want more control over what they see and are seeking more user-focused, less ad-focused ways of being entertained and interacting with peers. More people are spending more time on social platforms, but the way we are using them is shifting. For instance, we’re watching more videos and other media and not specifically using them for “social” reasons. Users are looking more towards entertainment and new technology like virtual reality and are seeking ways to do this separately from their socialising. Social media leaders and up and comers are separating these two areas, and Facebook is also introducing a new newsfeed option (“Explore”) that separates social feed and ads.
https://blog.logograb.com/social-media-future/