Audio ads
The power of sound – Sound logos, podcast advertising, personalised ads in navigation apps. As for podcast advertising, in particular, the market is already maturing
Reaching the target audience in the right context is easier if your story is palpable with no visuals. More importantly, engaging the audience, suffering from short attention spans on the go is faster with audio than ever before, especially the commuting and driving types.
Video ads
TV video ads are in bloom, and the 360-degree video ad niche is gaining track quite rapidly, too.
Brands and agencies will also keep their focus on brand safety, as well as brand suitability improvements, according to the AdPlayer.Pro forecast.
VR/AR/MR ads
The line between reality and fiction grows increasingly more vague each day, given the sharp rise of AI-generated deep fakes. The digital advertising market gets to see the benefits of augmented and virtual reality most of the time.
In the long run, the immersive advertising experience can be exceptional, but only if marketers manage to deliver the right message, in the right context, without being intrusive.