Breaking down the profile for ethnography.

As i’m now thinking about figures for the essay at this point, I thought I should develop a diagram which illustrates how I broke down the profile to be ethnographically observed.

When exploring how to analyse Instagram and what ethnographic points to take forward specifically, I focused on three points.

The ethnography specifically observed (1) the posts which (in reverse chronological order) collectively form the profile page, (2) the stories (located in a separate section of the profile and only available to be viewed for 24 hours) and (3) a curated highlights section of the stories archive (which can be tapped through at any point).

Therefore the profile should be broken down and understood as a collection of representations, which both individually and collectively, give rise to a narrative about the user’s doings, brought into proximity by the accessibility of the internet, smartphone and social media.

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