As I’ve been writing my essay and particularly when writing up the phenomenology section, I have uncovered new ways of thinking about phygital. In the context of selfies, I realised that phygtial goes beyond the merging of physical and virtual realms. In fact, in the four-step process, I detail as the process of phygital dress, the fourth stage is cyclical and ever-changing. I understand this through new materialism, that the bodily experience of those who view the representation, in varying contexts, will create new meaning out of that representation. I describe this in my essay with a brief reference to affect theory, that the representations are performative and have material affects.
