‘The Age of Instagram Face’ – New Yorker Article.

After exploring the proposed law which will force celebrities to declare if they have photoshopped themselves, I revisited this article as it sparked my ideas last term and links to my themes of technology, science and beauty intersecting. I am interested in the single cyborgian face which is quite ethnically ambiguous, almost animalistic and screams of youth.

https://www.newyorker.com/culture/decade-in-review/the-age-of-instagram-face/amp

‘A single, cyborgian face. It’s a young face, of course, with poreless skin and plump, high cheekbones. It has catlike eyes and long, cartoonish lashes; it has a small, neat nose and full, lush lips.’

‘It suggests a National Geographic composite illustrating what Americans will look like in 2050, if every American of the future were to be a direct descendant of Kim Kardashian West, Bella Hadid, Emily Ratajkowski, and Kendall Jenner’

‘Instagram has added an array of flattering selfie filters to its Stories feature. FaceTune, which was released in 2013 and promises to help you “wow your friends with every selfie,” enables even more precision.’

‘Twenty years ago, plastic surgery was a fairly dramatic intervention: expensive, invasive, permanent, and, often, risky. But, in 2002, the Food and Drug Administration approved Botox for use in preventing wrinkles; a few years later, it approved hyaluronic-acid fillers, such as Juvéderm and Restylane, which at first filled in fine lines and wrinkles and now can be used to restructure jawlines, noses, and cheeks. These procedures last for six months to a year and aren’t nearly as expensive as surgery.’

‘Ideals of female beauty that can only be met through painful processes of physical manipulation have always been with us, from tiny feet in imperial China to wasp waists in nineteenth-century Europe.

“We’re talking an overly tan skin tone, a South Asian influence with the brows and eye shape, an African-American influence with the lips, a Caucasian influence with the nose, a cheek structure that is predominantly Native American and Middle Eastern.” 

‘In a world where women are rewarded for youth and beauty in a way that they are rewarded for nothing else—and where a strain of mainstream feminism teaches women that self-objectification is progressive, because it’s profitable—cosmetic work might seem like one of the few guaranteed high-yield projects that a woman could undertake.’

The key AR filter that started it was Holy Maria, with her filter HOLY BUCKS.

HOLY MARIIA
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