Monthly Archives: August 2020

I have decided that my research needs to involve more active and conscious ethnography in the way I am viewing how people occupy digital spaces and looking at bedroom culture as a metaphor / framework for this study. I have … Continue reading →

The film experience – film is designed to make us ‘feel’. Emotional reactions to film – internal reactions to external experiences. The cinema allows control over this emotional experience – on demand. The ‘affect’ is an emotional response to film. … Continue reading →

Whilst conducting current market research, I noted that binary fixed categories involving gender roles and other traditional identity labels associated with beauty were being challenged and extended, particularly through social media. Gen Z are defined by interests (Dazed, 2020) and not limited … Continue reading →

Dr Erika Pearson likens the way people craft their online identities to the performance of an actor on a stage. She uses the metaphor of the “glass bedroom” to describe how on social media sites the front-stage and the back-stage … Continue reading →

I like the way this campaign is shot and also the quick change in tempo – I’ve been researching soundscapes as It will be such an important aspect to my film and this is very inspiring. https://postkulture.com/drop/hah/

I have been influenced by music videos for a while – they are inextricably linked to both fashion and identity, as well as being a short-format narrative (which fits well with my proposal). Lady Gaga explored themes of futurism, gender, … Continue reading →

I have looked at the ‘Poppy’ project during the last units, so when I came across this Article in a Journal of Humanities exploring alternative realities I was enthralled. https://www.lincoln.edu/sites/default/files/pdf/cahss/Lincoln-Humanities-Journal-Vol-6-2018.pdf#page=83 “The use of multiple references introduces a game between what … Continue reading →

As I can’ t go to scout out any of these locations and I want to include some type of footage or digital rendering of natural landscapes, I decided to pull videos from Google street view as a reference technique. … Continue reading →

I reached out to Rosie Findlay who is an author I admire as well as the head of MA Fashion Cultures, I asked for advice on how to analyse moving image research. I loved her idea of examining gestures etc, … Continue reading →

As I’m now getting into the methods and particularly phenomenology, I want to collate the ethnography that also informs this project. I will use this as a place to collate all my ethnographic notes in one single place: Have become … Continue reading →