Following on from affect theory and ways digital media is consumed and the line between physical body and virtual media, I have began to think about how these campaigns could be consumed, It is very important to be aware of various social media specs.
Facebook Video Guidelines
- Recommended video dimensions is 1280 x 720 for Landscape and Portrait.
- Minimum width is 600 pixels (length depends on aspect ratio) for Landscape and Portrait.
- Landscape aspect ratio is 16:9.
- Portrait aspect ratio is 9:16 (if video includes link, aspect ratio is 16:9).
- Mobile renders both video types to aspect ratio 2:3.
- Max file size is 4GB
- Recommended video formats are .MP4 and .MOV.
- Video length max is 120 minutes (45 minutes if uploading in Sprout).
- Video max frames 30fps.
Facebook 360
- Maximum dimensions is 4096 x 2048.
- Minimum width is 600 pixels (length depends on aspect ratio).
- 360 aspect ratio is 2:1.
- Max file size is 1.75GB.
- Recommended video formats are .MP4.
- Video length must be less than 40 minutes.
- Video max frames 60fps.
Instagram Posts
- Minimum resolution for landscape video is 600 x 315.
- Minimum resolution for square video is 600 x 600.
- Minimum resolution for vertical video is 600 x 750.
- Landscape aspect ratio is 16:9.
- Square aspect ratio is 1:1.
- Vertical aspect ratio is 4:5.
- Max file size for all formats is 4GB
- Recommended video formats are .MP4 and .MOV.
- Video length max is 60 seconds.
- Video max frames 30fps.
Instagram Stories
- Recommended resolution is 1080 x 1920.
- Minimum resolution is 600 x 1067.
- Aspect ratio is 9:16.
- Max file size is 4GB.
- Recommended video formats are .MP4 and .MOV.
- Video length max is 15 seconds.
IGTV
- Recommended resolution is 1080 x 1920.
- Minimum resolution is 720.
- Aspect ratio is 9:16 (recommended), or 16:9 is also supported. In-feed previews show at 4:5.
- Videos are minimum 1 minute and maximum 10 minutes long. Some accounts can upload a video up to 1 hour using desktop.
- Max file size for videos less than 10 minutes is 650MB. For videos up to 60 minutes, it’s 3.6 GB
- The required file format is MP4
Twitter Video
- Landscape recommended dimensions: 320 x 180 (256K bitrate), 640 x 360 (768K bitrate) and 1280 x 720 (2048K bitrate).
- Portrait recommended dimensions: 240 x 240 (256K bitrate), 480 x 480 (768K bitrate) and 640 x 640 (1024K bitrate).
- Minimum dimensions for both is 32 x 32.
- Maximum dimensions for both is 1280 x 1024.
- Aspect ratios are between 1:2.39 to 2.39:1.
- Max file size is 512MB.
- Recommended video formats are .MP4 for web and .MOV for mobile.
- Video length max is 140 seconds.
- Video max frames 40fps.
Snapchat
- Recommended dimension is 1080 x 1920.
- Aspect ratio is 9:16.
- Max file size is 32MB.
- Accept video formats are .MP4 and .MOV.
- Video length is between 3 and 10 seconds.