In terms of my social media strategy, I have a brief idea which I will develop over the coming months. So far, the films components will be broken down and released separately as video stings or ‘teasers’ which point in the direction of the film.
I have based this on my earlier research so this will include; User-Generated Content, Personalisation and AI, Voice search, Stories with Geo-fencing, Shoppable Posts, AR filters, and I might possible speculate on Nauromarketing.