Personalised User Profile – Understanding my user.

Gen Z are fixated with getting ‘better’ and fixing problems with A.I driven ‘smart’ care, 3D printed pharmaceuticals and digital GP’s. While at the same time we are faced with climate emergency and feelings of being environmentally corrupted or alienated from our bodies via toxins, pollutants, and microplastics. This is interesting to bear in mind when attempting to understand my user and why they would use this digital spa.

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