Monthly Archives: May 2020

I am attempting to refine and re-focus my ideas after my tutorial with Itai. I have now decided that the small trend reports I have been conducting would be really interesting if developed further and will a practical outcome linked. … Continue reading →

My tutorial with Itai was very helpful and has provided me with some tools and steps to push my project further, beyond a superficial and general speculation of beauty. He pointed out that my themes and the terms I used … Continue reading →

After thinking through the points Itai raised, I realised that the terminology ‘advertisements’ is not suitable for my project. I haven’t really been too focused on advertising techniques anyway and don’t want to become preoccupied with cosmetic science or product … Continue reading →

This article about mixed reality and storytelling inspired my outcome, I find virtual reality too gimmicky so it would be interesting to look at mixed reality in a speculative way. https://www.theguardian.com/games/2019/may/02/vr-mixed-reality-storytelling-sundance-festival-new-frontier-narratives What will storytelling look like in 20 years? Will … Continue reading →

As I am developing the visual plans for my shoots, I wanted to revisit my initial experimentation. This studio shoot was exploring technology and the construction of identity online, whilst referencing renaissance imagery and poses. This is something I will … Continue reading →

As a way to communicate my ideas to my collaborators and during my pitch, I composed some imagery and quick collage plans for the Digital Spa.

Who? Myself and my collaborators, addressing societal anxiety. What? A series of speculative advertising campaigns. Where? Photogrammetry studio, regular studio, Moseley Road baths, virtual world. Why? Speculate on the future of beauty / society / science / technology. Answer questions. … Continue reading →

As I have been focusing on developing my collaborative network and particularly looking at creatives outside of London, I found a designer who has been developing moulding techniques for clothing based on skin. This really ties in with my concept … Continue reading →

In terms of consumption, I think this is a very important aspect to consider. As I’m no longer doing ad campaigns, I’m doing a short film which follows the ‘user’ of my digital spa around as they experience it, this … Continue reading →

As I am developing the script and content for the campaigns, I have began to develop visual plans. For the Digital Spa campaign, I want to create a variety of virtual scenes inspired by doctors offices and spas as well … Continue reading →