In terms of consumption, I think this is a very important aspect to consider. As I’m no longer doing ad campaigns, I’m doing a short film which follows the ‘user’ of my digital spa around as they experience it, this needs to be considered.
A few things to bear in mind:
a) The project is speculative, the digital content is not real, more a representation and a VR headset will not be used.
b) In terms of promoting the film, it would be beneficial have a release strategy on social media – although there is an ongoing commentary on social media itself so this could be a interesting element?