Playing on the idea of rebirth, this technology will provide the user with a brand new skin which needs to be updated every 25 years. Utilising regenerative DNA properties extracted from lizards and coated with a blue light protector and other upgrade options.
The film is a speculative advertising campaign which skin’. In the style of a Solange music video and referencing 1990s health clubs and spas. Set in a drained Victorian Swimming Baths, the speculative campaign will be surrounding the theme of the future of beauty and selling the technology for a ‘second skin’. Opens with arial shot of user lying on her back in the middle of the pool in a surgery style, wrapped in plastic vacuum wrap – drawing connotations of a religious experience with multiple people singing angelically in the corner forming a choir and wearing garments by matacomplex. Plants and neon lights will be placed around the pool. Shots of the users shedding and peeling skin will be shot close up in the steamy shower.
