I talked Vicky through my progress and clarified a few questions I had about what was needed for the pitch in terms of visualisation and experiments. Sh advised that I am essentially selling my idea and need to justify why I should be making it through visuals and tests – I really need to create some physical work especially as I propose to use new technologies. I also really need to step up with approaching potential collaborators. She also suggested I develop a fictional brand which these advertisements will work under, this is something I will do this weekend once I have finalised the final two ads.
