- Use Spark AR to create filters to overlay?
An androgynous model, representative of the rise in gender fluidity, will address the camera and showcase their skincare routine. Looking at gestures and ways of communicating without handsets etc.
As a result of consumer research and market analysis, through identification of the rise of ‘influencer skincare routines’ and a call for transparency. Peer and expert advice videos designed to improve the audiences personal routines as well as product development. This indicates that data-led products are the future of skincare.
The influencer skincare routine will feature speculative products referencing the rise in physical health becoming equated to beauty and including futuristic tools and technology, focusing on sun care market, masks, light treatment and a combination of natural and chemical treatments.
The audience is mostly users of new technologies, people interested in skincare – not necessarily defined by gender / age. Brands who wish to advance by using artists / speculative practitioners. People wanting to gain an insight into future branding, advertisements, digital communications and beauty.