In an attempt to explore how covid-19 has influenced societal trends, I attended The Future Laboratory’s webinar where they identified rises in certain societal patterns and what that means for brands. I love this way of thinking and it is really helping me to develop my advertisement concepts. I am interested in the new values and behaviours which are emerging and I find it helpful to layout micro and macro trends for new consumer behaviours. Three sections which influenced me the most (notes below) were; Wellness and Beauty, Food and Drink and Media and Entertainment. I want to expand on the internet as a consultation tool as well as virtual social gatherings and the concept of the ‘zoom hangover’.
https://www.thefuturelaboratory.com/webinar/covid-19-webinar
the conversation around tech had previously been a bit sour – now, tech is providing social meaning and helping people to cope
collective action – behavioural patterns emerging
re-framing wellbeing – a macro trend
emerging signals: the idea of self sufficiency and preparedness, new consumer behaviours which will have far reaching impacts
post growth capitalism – reckoning with the idea of traditional capitalism, taking into account our basic wellbeing
brands reaching out and building new support systems
downloads of meditation apps / self-improvement podcasts increasing
DIY trends in the beauty sector
the internet as a consultation tool
the rise of hands free virtual make up experiences
changed and humanised how we view food and drink as essential to our survival
certainty and survival
simple and comforting recipies
practical considerations such as extended shelf life
consumers are embracing new delivery format – no contact food drop offs
consumers are using this time to re-discover at home cooking – new possibilities to bring that dining experience to life
alcohol deliveries
cookery tutorials
fine dining experiences but at home, how can that be created?
new platforms, opportunities, partnerships,
Digital platforms – recreate virtual gatherings
birthday parties, digital dance parties
Houseparty, Zoom, Google hangouts
Too much social contact – no valid reason to decline – zoom hangover
how much entertainment does the consumer really want?