This is interesting to bear in mind – the physical aspect of beauty and looking at experience. How would this look in the future?
https://www.dalziel-pow.com/news/physical-retail-matters-for-beauty-brands
‘Many brands are also embracing technology to enhance their spaces and bring customers new experiences. Sephora opened a concept store in Shanghai filled with immersive technologies. A ‘cloud shelf’ allows customers to browse and purchase products online via touchscreen or voice and shoppers can virtually try on different makeup looks with AR-powered mirrors. Other brands are also implementing similar mirrors in their own stores, from Innisfree in Hangzhou to Charlotte Tilbury in London. Some may argue this tech negates the need to go to a store if it allows users to test products virtually, however retail spaces are the perfect setting for it. Shoppers can experiment quickly and easily without the hassle of applying and removing makeup and then immediately test out the product in person if they feel the need to before making a purchase./