My first tutorial with Carrie was really enlightening, I liked speaking to someone with no preconceived ideas of who I am or what I do. It made me realise I need to understand my market, Carrie said that at the moment it sounds more like an art project rather than an advertising campaign. She told me to ask myself who I am producing for and on what channels? She advised I do specific research into brands who match with my specific manifesto and explore future innovation and body adornment merged with future technology.
Aims to complete for next tutorial: Create multiple mind maps to divide research into separate sections (1. Past, Present, Future of beauty, 2.Brand building within beauty – market, 3. technical research 4. audience habits).
Spend the next week establishing the market and my audience. Conduct more specific market research.Construct narrative for campaigns. Talk to some brands?! Interview? Find collaborators! – Must begin to reach out. Write first draft of Pitch.
Ultimately, I need to decide where my work will sit in the industry and define the framework for my research area.
