How to approach your ideal clients: The Design Trust Webinar 22/04/20. Exercise.

Patricia van der Akker.

  • who are you?
  • what are your strengths and talents?
  • whats your niche?
  • what do you do best?

Creative thinker, Speculative thinker, Incorporating social themes into fashion media.

Branding, Organised, Team Player, Passionate, Conceptual Fashion, Researching, Styling.

  • what makes you different?

Speculating, being curious, asking questions about society, focusing on working class collaborative opportunities.

  • what is your signature style?

Futurism whilst referencing the past, Feminine, Minimal.

  • Your specialism + Your dream clients = Your niche.
  • Use keywords that create an image in people’s heads. eg Hairy Textiles.

Dreamy future media.

  • what problems do you like solving?

Social creativity. Passionate about communicating through image and simple copy.

  • what kind of problems do you want to address? what do you want to change?

I want to change working class representation and increase the social commentary within fashion media.

  • how has your background impacted your creativity?

Working class, multi-culturalism.

  • why do you do what you do?
  • what is your creativity? define! techniques you use?
  • how can you keep being flexible? (approx 15 answers)

I would like to work as a creative director – techniques I could use include researching future societies,

  • 8/10 role models / agencies / brands / organisations – specific

The Future Laboratory, Imprudence, Selfridges, Dazed Beauty, Off-White, A-Cold Wall, Balenciaga, Solange

  • Over the next 6 months, make a list of 50 people who should know about me!

The Future Laboratory, Imprudence, Selfridges, Dazed Beauty, Off-White, A-Cold Wall, Balenciaga, Solange, Bunny Kinney, Virgil Abloh, Samuel Ross, Lucy McRae, Isamaya Ffrench

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