This talk gave an interesting insight into the ethics that could potentially be involved in branding and how to contextualise within the masters project (branding and ethics need to be considered!)
The audience plays a big role in branding. Also referencing brand history ‘a moment’.
It is interesting to look at aspects of culture and make comment on it – break down images into a set of references – visual analysis.
Think about time when researching as an outsider – become familiarised and gain relationships.
Primary research as a form of method – must have an aim, constantly reflect and propose new directions.