I very much enjoyed this lecture and feel like it got me out of creative slump. I am still focusing on the future of beauty and societies but get slightly overwhelmed by tech and science. I know I need to delve into this further and overcome my anxieties and this is something I aim to do through working with the DLL. I enjoyed thinking about defining creative strategies for the future. Looking at the future of creativity long term in a speculative and provocative way – how our disciplines could evolve. I was also inspired to start identifying what is driving the change, what is shaping these new forms of practice?Aleksandra spoke about the intersection of technological advances with behavioural advances and again this really spoke to me. Below are some notes from the lecture:
Experimental tech driven work.
William Gibson – ‘The future is already here but not evenly distributed’. Finding signs of the future in years to come.
https://www.thefuturelaboratory.com/
Rise and Normalisation of extended reality – merging physical and virtual worlds. There are new opportunities for extended reality with 5G.
Personalised emotional content. Responds directly to our state of mind.
Facial tracking.
Emotional Nutrition.
Technological advancements give us the chance to change – growing demand for responsive content – media that reacts to real life content/context – BOSE AR.
CGI as social commentary.
Changing attitudes to media, people are more aware of their screen time/time on social media
Media that responds to our brain waves.
The empathy machine. VR building empathy – access new perspectives, interactive time, experimental creatives using gaming technologies to construct new technologies. Virtually putting us into other’s shoes – UN commissioned an experience exploring the plight of refugees. Virtual embodiment.
New consciousness – experiencing things other than as other humans – plant species / animals and even inanimate objects?
Brain computer interfaces – Gaming and neuro-curation – direct connection to a computer to simulate a characters movements.
Interactive time. Immersive environments where viewers can interact with time itself – 0ngong beyond building new worlds and new experiences of worlds.
Immersive journalism.
‘Perfection Fatigue’ – realistic CGI, the next frontier is abandoning the photorealism and breaking the software to allow the glitches to allow the reality to shine through.
https://alanwarburton.co.uk/homo-economicus
https://www.bose.com/en_us/better_with_bose/augmented_reality.html
https://www.foldmagazine.com/rachel-rossin-vr
AI:The potential for AI creativity reaches a new stage as we start to teach object recognition algorithms how to see, think and feel like a human.
Enable AI to ‘create’ like a human. AI creativity. AI curated content. – rational conclusion to data driven content. Limitations in the form of narrative.