This was particularly useful in terms of thinking about creating media to promote more media. I will revisit the section 16 minutes in talking about Instagram campaigns and I loved the nowness video as it reminded me of my passion for collaboration and combining artists to represent a movement.
- Film distribution – Film festival campaigns.
- Commissioning, creating and curating different interesting video content.
- Artistically led moving image.
- BUNNEY KINNEY
- How to market your film – digital platforms such as Nowness.
- Communicate your work and ideas, used as leverage to get more work and create more ideas.
- The digital landscape of today is categorised into short forms and short films, commercial, feature films.
- Mainstream platforms such as Netflix, Amazon etc. Linked to film festivals.
- Publishers such as nowness, i-d and vogue – good middle ground and audience.
- Self publishing on social-media and youtube. Instant gratification but reach and audience can be challenging.
- Maisie Cousins.
- Find the people that exist outside the grid of London, New York and LA.
- Hybrid of categories (combine fashion with film or food or music or design).
- Film strategy – marketing campaign. Designing bespoke campaigns for IGTV GIFs digital posters etc.
- Survival season – nowness.
- Unpacked into various components – these instagram stories created moments and these elements were very important. Use individual aspects.
- Exists on the grid but also wanted to exist elsewhere.
- Working with a number fo collaborators to enrich the brand narrative.