WHAT AM I GOING TO DO?
I am going to create a series of advertising campaigns speculating on the future of the future of beauty.
WHAT WILL IT LOOK LIKE?
Even when physically realised they will still be somewhat speculative as they will be imagining the suture of beauty and intersection of science and technology within that sector.
It will be under the umbrella term of ‘future digital spa’ – I fully haven’t established the terminology yet.
WHAT IS THE CONCEPT?
My work is about the body and asking questions about future society and identity.
WHO IS THE AUDIENCE?
In terms of identifying my audience I had more trouble than usual because I am predicting societal shifts whilst using the existing market as a research tool. I attempted to establish my audience’s typical age, gender, income, ethnicity, income etc but it seems slightly counter-productive to ‘label’ this is why I am dealing with a progressive society – envisaging the future.
- my clients are…
- my audience is…
- this is my brand identity…
- Need to establish aims & objectives.
- Need to find collaborators
- Will analyse and reflect on research gathered.