Monthly Archives: March 2020

Visual search can take the user experience to a totally new level: People can upload an image to conduct a search and get more specific results. A) Pinterest Lens A visual search tool that allows users to take a photo … Continue reading →

Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to amplify the brand message to a larger market. Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge … Continue reading →

Statistics show the importance of incorporating video into your digital marketing strategy in 2020: 70% of consumers say that they have shared a brand’s video 72% of businesses say that video has improved their conversion rate 52% of consumers say that … Continue reading →

Personalised content, products, emails are on the rise, statistics show: 63% of consumers are highly annoyed with generic advertising blasts 80% say they are more likely to do business with a company if it offers personalized experiences 90% claim they … Continue reading →

I became a member of Google Campus which is a collaborative shared working space for start-up companies and young creative businesses. I attended the event ‘Digital Marketing Strategies for your start-up.’ Although a lot of the event was to do … Continue reading →

Futuristic imagery, I would like to include something similar in my work. Plastic combined with natural matter.

Now that I have started to build a creative relationship with a prosthetics artist, I feel I can begin to realise my work a bit more. I am heavily inspired by this artist and would love to have similar prosthetics … Continue reading →

This unit began with lots of reading around topics I am interested in (including class, the future of beauty, gender and the internet/technology) I have been trying to push the boundaries in terms of research sources and have spent lots … Continue reading →