First, Snapchat came out with the concept of “My Story,” then Instagram and Facebook stories were introduced, and then YouTube unveiled their own story format: Reels.
The benefits of using social media stories include:
- Increased brand awareness
- Constant engagement with followers
- Cost-effectiveness
- Increased traffic to your web page
- Opportunity to reach younger audiences
Some of the ways to use social media stories:
- Use polls within Instagram Stories
- Add links to your social media Stories
- Take advantage of Snapchat geofilters
- Add location tags
- Add mentions for other brands and your fans
- Give live video a try when creating Stories
- Invite followers to explore more with clear call-to-actions