“Envision a world where your face cream is tailor-made for your DNA, your hair mask knows you got highlights last Thursday, and your serum has a better handle on your likes, your dislikes — even what you had for breakfast — than your partner. Innovators from the worlds of tech and beauty are dreaming up these hyperpersonalised beauty products right now, and they’ll be in our hands as early as this year. If half — hell, if a quarter — of the predictions in this story pan out, the next generation of lipsticks and hydrators will be virtually unrecognisable.”
https://www.allure.com/story/personalized-beauty-tech-innovations
Neutrogena.
The brand have developed an iPhone attachment, the 360 Skin Scanner, that uses sensors to measure moisture levels on various parts of the face and imaging technology to track wrinkle depth and pore size. Based on these readings, the new MaskID app will recommend ingredient combinations for different facial zones
Combining product personalisation and technological innovation, the Neutrogena MaskiD is a micro 3-D-printed face mask that’s customised in both shape and ingredients. Using Facial Recognition, the users face is 3D scanned and can put different ingredients on different facial zones — forehead, cheeks, around the eyes. In other words, it’s a custom-printed mask that will align exactly with the individuals face shape and structure, and it will be formulated with concern-specific ingredients on different areas of the face.
Dermalogica.
AI-powered digital skin analysis tool, Face Mapping—which combines the expertise of Dermalogica’s professional skin therapists with artificial intelligence to identify prominent skin conditions, recommend personalised products, and initiates an immediate live dialogue with a skin therapist. The new tool is modelled after the brand’s signature in-person analysis tool by the same name, performed by skin therapists around the world.
Atolla.
The company only offers serums, and it creates customised formulas based on a thorough evaluation of your skin. To measure oil, moisture, and pH levels, Atolla mails you special sensors (small stickers that you press on different areas of your face) and also asks you to answer an extensive survey about your skin, your lifestyle, and your environment.
They are in the process of testing and developing an app which uses a similar algorithm as Netflix, so it learns more about the skin the more it is used.
Skintelli.
‘Personalised skincare based on your gene activity’ Skintelli recommends existing skin-care ingredients and products for users based on DNA testing. They claim to give insight into how quickly your skin cells turn over or the quality of your collagen.
MMSkincare.
Combining Natural Beauty with Tech and using ingredients designed to be light- and heat-activated, like a special kind of algae that promises to kick in to repair damage when UV rays are present.