How Long Until We’re All Wearing Prosthetic Cheekbones? – Paper Mag Article Jeena Sharma

https://www.papermag.com/balenciaga-lady-gaga-sophie-2640796159.html

‘If there’s one name in fashion that never shies away from experimentation and extremity, it’s Demna Gvasalia. The designer, who recently announced his departure from the fashion collective Vetements, has successfully brought his provocative sensibility into his position as creative director at Balenciaga.’

‘Among this season’s many boundary pushing details were the towering, ultra-enhanced cheekbones and hollowed cheeks that appeared on models.’

‘The alienesque look was created using prosthetics and was the work of makeup artist Inge Grognard, who also incorporated an extra massive pout resembling a botched lip job into the show (see above). Gvasalia further employed the assistance of prosthetic expert Alexis Kinebanyan, who helped bring his daring vision into reality.’

“Demna works a lot on volumes to reshape the body and he wanted to do the same on faces without changing the strong character of the person involved,” Grognard told Vogue. Although quite the statement for Balenciaga Spring 2020, the use of prosthetics has been circulating throughout pop culture for years.’The beauty landscape has changed drastically in the past few years. With plastic surgeries and non invasive cosmetic procedures becoming increasingly ubiquitous and relatively affordable, makeup and contouring pushed our obsession with plastic-like beauty to the extreme

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